Nicolo Rusconi
A hotelier and entrepreneur with a keen passion for storytelling, Nicolo Rusconi’s work is guided by his constant desire to see, learn, and dream beyond physical materiality. - A Hotel Life
About
Founder & Principal, Casa Rusca
Born and raised in Southern California, Nicolo Rusconi is a hospitality entrepreneur, hotelier, and brand‑experience architect known for turning visionary concepts into award‑winning destinations. Over the past 15 years he has:
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Co‑founded and led BLVD Hospitality, delivering more than $500 million in ground‑up and adaptive‑reuse projects—including Soho Warehouse, The Hoxton DTLA, NeueHouse Venice, and the West Coast’s first modular high‑rise for citizenM.
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Acquired and revived Santa Monica’s 1933 icon, The Georgian—garnering a Michelin Key, Condé Nast Traveler’s Best New Hotels list, and international press for its meticulous restoration and cultural programming.
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Launched ventures across food & beverage (Chicas Tacos), placemaking (Launch DTLA), and tech‑forward wellness (Superform), demonstrating a proven ability to build brands that resonate beyond their four walls.
Boards & Community
Nicolo serves on the Board of Directors for the Los Angeles Conservation Corps and the Advisory Board of the Santa Monica Conservancy, reflecting a commitment to socially responsible development and heritage preservation.
Services
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Concept Creation & Positioning
Market research, competitive‑set analysis, and narrative development that establish a defensible, demand‑driven concept.
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Brand Architecture & Experience Design
End‑to‑end storytelling—visual identity, guest‑journey mapping, F&B and amenities programming—so every touchpoint reinforces the brand.
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Real‑Estate Development Strategy
Highest‑and‑best‑use studies, pro‑forma review, capital‑stack structuring, and oversight of design & construction.
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Team Assembly & Operator Selection
Identification and negotiation of best‑fit management companies, culinary partners, architects, and creative collaborators.
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Pre‑Opening Activation & PR
Critical‑path planning, soft‑opening strategy, event curation, and press alignment to generate buzz and accelerate ramp‑up.
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Asset Repositioning & Turnaround
Diagnostic audits of under‑performing properties with tactical plans to elevate ADR, RevPAR, and brand equity.
Project inquiries, collaborations, or speaking engagements: nico@casarusca.com
Justin Weiss, Kennedy Wilson
He has passion, is detail oriented and has instincts that are second to none. Nico's success at Blvd is no surprise given his work ethic and willingness to work in the trenches when necessary.
Michael Robleto, Compass
Nico is the epitome of the next generation developer. He takes a modern approach to hotel and restaurant development that has proven to be unique and planned with genuine insight and vast market intelligence.
David Sheldon, Perkins & Will
What do you say about such an exceptional, visionary and bright professional like Nico? Hard to describe. I've had the pleasure of engaging with Nico in numerous professional capacities. He is incredibly versed in the hospitality industry, and has exceptional business and vision acumen.